45.8%
population 25 & over with a college degree
(highest in Mississippi)

190,814
trade area population (within a 35 mile radius)

20,910
student market population (college students within a 20 mile radius)

50%
female population

19.5% under 18
45.8% 18-34
26.4% 35-64
8.3% 65+
population by age groups

383
single family homes built in the last 4 years

936
multi-family housing units built in the last 4 years

41%
growth in annual dollar volume of commercial construction activity over the last 5 years

$39,557
median family income

$80,000,000
increase in Retail Sales Growth in the past 5 years