NEWS on LIFE, WORK, & PLAY in Mississippi's College Town

SOUPer Bowl Returns January 20

January chills are here, and the first event of our 2018 season aims to warm you up! The annual SOUPer Bowl hosted by the Starkville Main Street Association will bring innovative fare from competing local restaurants on Saturday, January 20. This year’s event will be held 11:00 a.m. – 1:00 p.m. in conjunction with the… More

Egg Bowl Game Weekend Guide!

It’s Egg Bowl Week in Mississippi’s College Town! We’re thankful to be able to celebrate Thanksgiving with our Bulldog family in one of MSU’s greatest traditions — the Battle for the Golden Egg! This weekend will be filled with maroon and white fun, and special shopping opportunities on Maroon Friday so read on to see… More

Hail State Game Weekend Guide: November 10-12

We’re looking forward to a big weekend in Mississippi’s College Town! New South Weekends get a little Ho! Ho! Ho! as we kick off the holiday season with Christmas Open House on Sunday. This weekend will be filled with maroon and white fun, so read on to see what’s happening, including great resources for shopping… More

MSU Game Weekend Guide: November 3-5

It’s another New South Weekend in Mississippi’s College Town! Your Hail State fun begins on Friday with one of our most popular events… unWine Downtown! This weekend will be filled with maroon and white fun, so read on to see what’s happening, including great resources for shopping and dining. You’ll find great information and helpful links… More

Hail State Homecoming! Your Game Weekend Guide for October 20-22

We are so excited to welcome Bulldog Nation back to Starkville for the 2017 Mississippi State Homecoming! Your New South Weekend begins on Friday with tailgating for lunch Downtown and Around Town at the Citywide Tailgate, benefitting the United Way of North Mississippi. This weekend will be filled with maroon and white fun, so read on… More

Hail State Game Weekend Guide: September 15-17

This NEW SOUTH WEEKEND is shaping up to be epic with Cowbell Yell, Bulldog Bash, a heated rivalry with LSU and all the maroon and white shopping and dining you can handle! Welcome home, Bulldog Nation! We have a lot in store this weekend, so read on to see what’s happening, including great resources for shopping… More

Mississippi State Game Weekend Guide for September 1-3

NEW SOUTH WEEKENDS are back in Mississippi’s College Town, and we are proud to welcome our family from Bulldog Nation back home — along with a few of our friends from Charleston! We have a lot in store this weekend, including our award-winning NIGHT MARKET, so read on to see what’s happening, including great resources for shopping… More

Announcing our 2017 New South Weekends Schedule

New South Weekends — the college football experience in Mississippi’s College Town — is now in its sixth year, and we are proud to present the 2017 lineup of great events, dining, and shopping experiences scheduled for each Mississippi State University home game weekend! Conceived as a way to invite football visitors to stay the… More

Starkville Restaurant Week Feature Review: City Bagel Cafe & Italian Bistro

The 5th Annual Starkville Restaurant Week is in full swing, and we’re celebrating some of the best culinary experiences Starkville has to offer! We are excited to bring Jay Reed, author of the Eats One Ate food blog, back again this year to share his insights on a few of Starkville’s favorite eateries, sponsored by… More