Find Unique Starkville & MSU T-Shirts, Apparel, and Custom Designs in this Distinctive Main Street Shop
One of Starkville’s most popular t-shirt and design retailers has a new name.
Formerly known as JCG Apparel, the storefront recently merged with Fayetteville, Arkansas’ B Unlimited to create a special company that provides both unique Starkville and Mississippi State retail and custom orders to all in need of not only great quality but great looking apparel.
JCG’s owner Nathan Lott and B Unlimited’s owner Ben Clark came together during COVID-19 to introduce Starkville to the new and improved B Unlimited!
Together as one, the new B Unlimited has plenty of experience in their field and are more than ready to take your apparel to the next level. With business in Starkville for over ten years, the new storefront located below the Historic Hotel Chester on Main Street is a shopping experience for tourists and locals alike.
B Unlimited loves serving Starkville because they feel as if they are a part of Starkville’s beloved Mississippi State University. In addition to MSU apparel, they specialize in creating unique, stylish and even comical t-shirts, hats, and sweaters that can be seen worn by students and fans on campus and around town.
Their unique space has a special, vintage quirk and is an integral part of the Main Street shopping experience. B Unlimited is often visited by Starkville first timers making their store a gateway and first impression of the community.
General Manager Ann Gray Flowers is a 4th generation Bulldog and considers Starkville and Mississippi State her home making her the perfect frontier to introduce the Starkville newcomers and Mississippi State University prospects.
“It’s so cool hearing all the different stories of why people choose Mississippi State,” said Flowers.
B Unlimited has been a longtime Partnership member and is grateful for their connections because of the relationships it has built for their store.
“I think the Partnership is so great because it allows for all the stores to get to know each other,” said Flowers.
B Unlimited loves working with the other stores and participates in many of the community’s local events to support Starkville. They regularly participate in the Starkville Main Street Association’s UnWine events held each season downtown.
In addition to in-store apparel, Flowers said B Unlimited also now has 19 graphic designers. The store can help provide any local business, church, school or person with the perfect customized apparel.
B Unlimited is located at 221 E Main St, Starkville, MS 39759 and is open from 10-6 Monday – Saturdays.